STAR Plus is a Hindi language channel based general entertainment television channel. The channel is part of the STAR TV network's bouquet of channels.

STAR Plus' programming primarily consists of family dramas which mainly boast female protagonists and mother-in-law and daughter-in-law relationships in joint families.

When it was first launched in 1991, STAR Plus was an English language television channel showing international content from the U.S., the UK and Australia, with Zee TV being the Hindi language channel. However, after STAR (subsequently acquired by News Corporation) ended its relationship with Zee TV, STAR Plus was transformed into a 24 hour Hindi language channel, with STAR World becoming the network's English language channel. But competitors like Sony Entertainment Television and Zee TV were in the lead, and STAR Plus struggled to survive with shows like Kora Kagaz.

In 2000, the company's CEO Sameer Nair and programming chief Tarun Katial introduced a number of new shows, catapulting the channel to its current number one position.

Currently broadcast by STAR Plus:

Dramas:

• Bidaai
• Chehra
• Hamari Devrani
• Kis Desh Mein Hai Meraa Dil
• Mitwa
• Raja Ki Aayegi Baraat
• Sabki Laadli Bebo
• Tujh Sang Preet Lagai Sajna
• Yeh Rishta Kya Kehlata Hai

Fantasy:

• Shaurya Aur Suhani

Reality:

• Khelo Jeeto Jiyo
• Sach Ka Saamna
• Star Vivaah

Coming Soon:

• Shraddha